MobieTrain Blog

Looking for the best, most effective and efficient way to train your employees?

Microlearning is a unique and different way of training your employees, where you focus on providing short, bite-sized training content. It’s a relatively new concept which many seem to misunderstand and confuse with existing kinds of learning tools.

Retail has changed. The fast tempo at which new collections are churned out, makes for a never-ending stream of new items, information and customers entering your store. Just 2 collections a year is no longer the standard. Retailers like Zara can turn out up to 104 (!) micro-seasons. That’s fast fashion for you.

Today, Let’s Go Urban, a non-profit organization that wants to get the best out of Antwerp’s youth, is launching a new digital campaign to help young people from the city with their personal development, choice of study and career. To this end, the Belgian smartphone app start-up MobieTrain is offering the LGU Academy 1,000 free licences for personalized micro-learning programmes.

Most of us know it as one of the most difficult parts in retail to find the right employees and keep them interested and motivated. As a matter of fact, 30% of new employees leave within the first year. No wonder it is perceived as an ongoing battle. Well, we’re here to tell you:

Since the moment that countries have gone in (semi-)lockdown due to COVID-19, I have seen many articles been published about how this will change the learning industry. People are forced to search for new ways to transfer knowledge. They discover technology which they didn’t know that existed a few week ago.

A new beginning

Every day we strive to improve our skills and the fact that we need to learn to become better at something is everything but shocking, correct? That’s why we are constantly looking for new ways to study in a more effective and efficient way. Regardless of what new learning methods we come up with, we will always use microlearning as the foundation of our learning methods.

MobieTrain, a start-up that develops mobile and microlearning software, has received a €1.8 million capital injection from Limburg investment company LRM and the Concentra Media Group. A number of existing shareholders and management are also participating in the investment round. And two major banks, including BNP Paribas Fortis, are supplementing the capital with a bank loan.

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Black Friday is here. And for retailers across Europe this US-originated shopping extravaganza is set to provide a vital indicator of what 2019’s Holiday Season has in store for us.